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How Search Engine Optimization Increases Mobile Traffic With Seniors

5 April 2018 by Ana Weaver

Though elderly adults may be teased by their family for not understanding the internet, a growing number of them are mastering the online world. As a result, it is important to tweak your search engine optimization in a way that boosts your mobile traffic from seniors who are mastering the art of buying online with mobile phones.

Mobile Traffic Has Peaked Past Desktop Traffic

As recently as 2014, the official tipping point occurred for mobile traffic. It was at this moment that mobile searches outpaced desktop or laptop searches. While desktop digital time still makes up about 40 percent of all searches, a majority are now coming from mobile phones or devices.

While this information might not be surprising to you, it may confuse you to know that much of this traffic is coming from an unexpected source. Yes, a lot of your mobile traffic is going to come from younger adults, but seniors with Smartphones are gradually becoming the most important kind of mobile traffic to seek.

Seniors Are Making Up An Increasing Number Of These Users

What might be surprising to hear is that seniors are now making up an increasingly large portion of this traffic. In the past, less than 20 percent of seniors owned a Smartphone or a similar mobile advice. These days, nearly 50 percent of seniors own this kind of phone. And just about all of them are using it to do searching of some kind.

While some seniors may simply search for weather and news on the phones, others are trying to find businesses. Reaching out to these seniors is crucial because they represent a typical mobile user. They won't have the tech savvy of a millennial but will have more disposable income. As a result, you need to make your site easier for them to find. And search engine optimization may just help.

How Search Engine Optimization Helps

Search engine optimization is the art of making your website easier to find in a search engine. This action is crucial because seniors often use search engines to find websites. They either don't have time to memorize URL addresses or simply prefer the convenience of entering a term in a search engine and getting results.

As a result, you have to make your website easier to find not only in a search engine but in a mobile search engine. There are a few ways to improve your visibility. Increasing the authority of your site by adding professional opinions and updated information is just one way. You can also improve it by using keywords that attract senior attention. In this way, you increase your mobile traffic and boost your online presence.

If you are looking for a way to buy mobile traffic but aren't sure where to begin, talk to a mobile advertising expert today. These professionals can provide you with an insight into the mind of the senior using mobile searches and make your site stand out even more.

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