When you are ready to build your business website, it is easy to become overwhelmed with all the nuances. Starting with a simple plan for branding will make it easier to develop your website and your overall online presence.
1. Start With Cohesiveness
Even before you start brainstorming with your designer regarding your website, you should consider the overall cohesiveness of your brand across multiple platforms. When you are serious about your business, you want your branding and other elements to be the same or similar for your website, business cards, social media, and advertisements. You should have a logo, color scheme, and typography developed by a graphic designer or as part of your web design package.
Most businesses use specific typography and colors that can be seen in elements of their logo and on their website. This allows the audience to pinpoint your business and stand out easily. Furthermore, when you have cohesiveness, it is much easier for your audience to spot impostors that may create fake social media accounts or websites.
2. Focus On Your Mobile Audience
As part of your overall website design, you should focus on your mobile audience first. It is much easier to make slight changes that allow your website to work in desktop mode after you have developed it for mobile-viewing, than the other way around. In some cases, just having a responsive website is not enough because when the website is on smaller screens, many items can become distorted or the website might be harder to navigate. When you design your website for a mobile audience, you want to incorporate methods like drop-down menus and clickable pictures, since both take up little space but can be expanded as necessary.
Other elements you should focus on are the checkout process for e-commerce sites or the use of forums or similar interactive elements, depending on your website. For example, you might want to incorporate third-party payment systems, since these are popular for people on mobile devices. If you have a chat feature or forum, you might find it is easier on your audience to create a separate app to make interacting easier.
3. Scale Your Website
When you are first creating a website for your business, it is not important to be consumed with details. Although you want a professional, well-functioning site, starting small will make it easier to scale your website as your business grows and help you avoid having an unnecessarily complex website. Start with a basic hosting package for your website that allows multiple domain names to be connected, unlimited bandwidth, and unlimited storage.
You should encourage your website designer to create a unique layout that is based on major content management systems, such as WordPress. If you see significant growth in your business, you might want your website converted to another content management system, such as Joomla or Drupal, since these can be more powerful and are not threatened by hackers and other cyber attacks as frequently.
Your first business website can seem overwhelming, but with the help of the right professionals, you can easily achieve your dream site. Starting with the overall branding of your business will make it easier to see how different components of your website should fit together. For more information, contact your local software development services.
Where do you see your business in a few years? I didn't used to worry too much about where I would be, but a few months ago, it occurred to me that I needed to focus more seriously on online marketing. I began realizing that a lot of my competitors were finding success online, but that I wasn't I began talking with various business owners about how they did it, and it was awesome to get some great online marketing referrals. Within a few weeks, I could see a visible difference with our online presence, and it was awesome to see the bump in our sales. Check out this website for more information.