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How Video Marketing Can Get Visitors To Your Food Blog

7 May 2018 by Ana Weaver

Cooking is a passion for many people, and the internet allows you to share this passion from the comfort of your own home. There are a lot of foodies on social media; you get to see pictures of scrumptious meals scroll up and down your timeline all day.

If you want to make the food industry aware of your skills then it is time to start a blog. Read on to find out how video marketing can get visitors to your food blog.

Understand The Purpose Of Video Marketing

This marketing technique uses videos to promote a service, brand, or product. Incorporating videography adds credibility to your marketing campaign. You can also add training, entertainment, how-to, and live event videos.

There are many platforms for video marketing; these platforms include broadcast television, YouTube, street marketing, and video boards. Smartphones make it possible to access online videos from anywhere and at any time.

Take Advantage Of The Benefits

If you utilize professional videography then your blog will reap the benefits. Video marketing increases your click-through rates, search engine rankings, conversions, and open rates; however, you can only get these benefits through reaching your target audience. Youtube and Google are two of the largest search engines. If you know how to properly tag your videos, it could raise your search engine rankings.

Make How-To Videos

Many bloggers make blog posts with only the recipe and picture. You need to take it a step further and make some how-to videos. Some people have a hard time just following the steps; they need to see a demonstration. If you do not have video skills, you need to hire a professional.

It is important to make a quality video of your recipe. If your video is really good, it will be used as a reference and shared over social media. 

Attract The Busy

Many people are too busy or do not have the attention span to read through long descriptions; they want to get straight to the point. A big majority of internet users are also using smart phones, and it can be hard to read some blogs on these devices. The modern customer prefers to see the product in action.

If you have a quality blog, you will attract visitors from your target market. As you build traffic, you can start to monetize your blog. Food companies may even give you free products to try out on your blog.

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