Checking out Storybrand website examples is one way to learn how your own website should be designed. Here are a few important things to focus on when going through those examples:
The Leading Graphic
The leading graphic on the Storybrand website examples that you come across is telling in a variety of ways. You should notice that most leading graphics tell a story with no text necessary to get the point of the story. The leading images or copy should tell you everything you need to know about what the website is all about and what to expect while exploring the site.
Your job is to determine how each website example you see achieves these goals with their leading graphics. Is it the lighting in the graphics that immediately catches the eye? Are the sections full of text? Are people or products the focus of the graphics? What kinds of props are featured, if any, on the site? Are the graphics real photos or made up of hand-drawn visuals?
The Calls-to Action
It is also important to pay attention to any calls-to-action that you find on website examples that you inspect. A call-to-action is powerful because it encourages website visitors to take specific steps like signing up for an email newsletter or requesting a product brochure. However, a call-to-action is only powerful when it is displayed in the right place and in the right way.
Take note of where the calls-to-action you see are displayed and what kind of language is used in those calls. Is the language straightforward and to the point, or does it come off as more of a gentle nudge? Is the text a certain color or type of print? What kind of content or graphics surround the calls-to-action?
The Problem-Solving Technique
Every good website offers to solve a problem of some sort. If the site sells cleaning products, it may feature a scrolling banner that offers cleaning tips for stain problems that incorporate the use of some of the products being sold on the site. If the site sells automotive parts, it may feature a Q&A section that helps people figure out how to solve a broken part problem.
Pay attention to where the problems are expressed and solved on the site. How prominent is the problem-solving section on websites that are in the same industry as you? Is this feature interactive or just text?
Paying attention to all these aspects while browsing website examples will help you determine how best to incorporate features into your own website.
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