Car dealerships have always struggled to be heard above the competition. Gone are the days of late-night television commercials proclaiming that everything must go and inflatable tube men waving their arms in vain. Buyers want to connect with you and your team, and they don't need a searchlight to do it. They want to connect online. In fact, ABCNews reports that before the pandemic, only 2 percent of car sales were online, while today that number is closer to 30 percent. If you have access to an auto dealership video creation platform, you can create great video content, use it to reach those buyers, and cash in on those online sales.
Once you create great video content, here's how to use it:
When you post videos online, you are reaching out to the buying public and showing them who you are. It allows them to connect with and start to trust you, which is essential in the car-buying market.
The key to having an auto dealership video creation platform and posting great video content is to be consistent, however. You can't post a flurry of videos in two days and then disappear for a month. You need to have a dedicated team member in charge of posting video content consistently for your dealership. For more information on this topic, contact a company such as Covideo.
Where do you see your business in a few years? I didn't used to worry too much about where I would be, but a few months ago, it occurred to me that I needed to focus more seriously on online marketing. I began realizing that a lot of my competitors were finding success online, but that I wasn't I began talking with various business owners about how they did it, and it was awesome to get some great online marketing referrals. Within a few weeks, I could see a visible difference with our online presence, and it was awesome to see the bump in our sales. Check out this website for more information.