Creating The Company You Have Always Dreamed Of

Creating The Company You Have Always Dreamed Of

4 Ways Video Content Can Boosts Sales At Your Car Dealership

by Ana Weaver

Car dealerships have always struggled to be heard above the competition. Gone are the days of late-night television commercials proclaiming that everything must go and inflatable tube men waving their arms in vain. Buyers want to connect with you and your team, and they don't need a searchlight to do it. They want to connect online. In fact, ABCNews reports that before the pandemic, only 2 percent of car sales were online, while today that number is closer to 30 percent. If you have access to an auto dealership video creation platform, you can create great video content, use it to reach those buyers, and cash in on those online sales.

Once you create great video content, here's how to use it:

  • Social media. Video performs great on social media. People love to mindlessly watch videos. Short-form content -- think under two minutes -- is quick and attention-grabbing. You could post a video teasing the latest model to arrive in your showroom without actually showing the whole car.  
  • Vlogging. Vlogging is a video where you tell a story instead of focusing on a product. Vlogs let the audience get to know you. Post a vlog giving a video tour of your behind-the-scenes areas, give a talk about changes to specific vehicles for the next model year, or interview each team member and have them discuss their job duties.  
  • Video-sharing site. While your first thought is to use content created on your car dealership video creation platform for just your existing social media channel, you should branch out. Post the same video content to video-sharing sites to double your impact.
  • Your own website. Use your video creation platform to create long-form content as well. Post the longer videos directly on your website to help potential buyers understand financial terms, the key differences between car models, or even how to change a tire safely. Long-form content helps you educate past, present, and future buyers.

When you post videos online, you are reaching out to the buying public and showing them who you are. It allows them to connect with and start to trust you, which is essential in the car-buying market. 

The key to having an auto dealership video creation platform and posting great video content is to be consistent, however. You can't post a flurry of videos in two days and then disappear for a month. You need to have a dedicated team member in charge of posting video content consistently for your dealership. For more information on this topic, contact a company such as Covideo.


About Me

Creating The Company You Have Always Dreamed Of

Where do you see your business in a few years? I didn't used to worry too much about where I would be, but a few months ago, it occurred to me that I needed to focus more seriously on online marketing. I began realizing that a lot of my competitors were finding success online, but that I wasn't I began talking with various business owners about how they did it, and it was awesome to get some great online marketing referrals. Within a few weeks, I could see a visible difference with our online presence, and it was awesome to see the bump in our sales. Check out this website for more information.