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3 Keys To Building An Off-Site Marketing Strategy For AR-15 Rifles For Sale Online

7 February 2023 by Ana Weaver

When it comes to using online marketing for AR-15 rifles for sale, you have two types of marketing to achieve: on-site and off-site marketing. On-site digital marketing is all about using your website to effectively market products or services. By contrast, off-site marketing is all about attracting traffic to your website from outside sources that appeal to your target buyers. While your on-site marketing plan is important with AR-15 tactical rifles for sale online, your off-site attempts can be just as important. Here are a few important keys to remember as you build an effective marketing strategy for your firearms.  

1. Consider Your Ad Options 

Paid ads are a form of off-site marketing that can work out really well for certain types of products, including custom M4 rifles or AR-15s. However, when your product is firearms or ammo, you may face a few extra hurdles when it comes to paid advertising. For example, some big-name ad companies may not allow ads related to firearms. Therefore, you may have to look for other avenues to get paid ads placed in the right places. For example, you can find some popular blogs for gun enthusiasts that offer paid ads to retailers who want to place ads on their sites.

2. Social Media Marketing 

Social media platforms are easily one of the best places to meet and engage with your target audience in a place they are likely most likely frequenting on the internet. Therefore, setting up social media profiles for your gun shop can help you gain more traction as an online retailer. Be sure to abide by the different guidelines in place by different platforms. For example, some may not allow you to outright show a picture of your AR-15 tactical rifles for sale, but they may allow informational posts that do not directly show guns or ammunition. 

3. Find Backlink Opportunities 

Building backlinks means getting your website hyperlinked on authoritative websites on the internet. For example, you may find a backing opportunity on a press release website where you can post a press release about related news or information associated with certain types of guns. Search engines use backlinks to establish your website as trustworthy and worthy to be shown on search engine results pages. Therefore, the more of a backlink profile you can build up outside of your website, the better your ranking may be on search engine results pages.

To learn more about online gun sales, contact a supplier, such as Tombstone Tactical.

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